Who Is Abir El Saghir? Everything You Need to Know

Abir El Saghir is one of the fastest-rising stars in the world of social media cooking. With millions of followers, eye-catching food content, and a rapidly growing brand, she has become someone people are talking about. In this article, we dig into her life, how she got famous, what she does, what makes her stand out — and what to watch out for.

Early Life & Background

• Name & Birth: Abir El Saghir was born on September 24, 1998, in the Western Beqaa District of Lebanon. Wikipedia

• Education: After school, she attended Lebanese University (LIU), initially studying interior design, though she eventually left that path. Wikipedia

• Early Interests: Before becoming a content creator, she wasn’t formally trained in cooking (at least, not publicly). Her early interest leaned toward design and perhaps home and lifestyle aesthetics. But cooking and sharing recipes became her path. Wikipedia

Rise to Popularity

• Social Media Presence: She launched her activity on platforms like TikTok and YouTube around 2021. It was on TikTok, especially, that she gained massive attention through cooking videos. Her food content resonated — vibrant presentation, accessible recipes, and a friendly, relatable style. Wikipedia

• Go-Viral Ingredients: Part of her success is in mixing global flavors, visually appealing plating, high-quality video production, and keeping things genuine. Her videos aren’t overly polished in a way that feels unreal — many viewers like that Abir looks like someone cooking at home, but bringing creativity.

• Follower & Viewership Numbers: As of now, Abir has over 28 million followers on TikTok and her videos have hundreds of millions of views. Wikipedia

What Makes Her Content Unique

Abir’s success isn’t just about cooking, but how she does it and what she represents.

1. Cultural Blending
   She often blends Middle Eastern flavors with global cuisine, bringing a sense of culinary fusion. This both appeals to a wide audience and makes her content feel fresh.

2. Visual Style
   High quality: good lighting, clean shots, appealing plating. The visuals make you want to try the dishes. The pace tends to be quick but not rushed, and the functions (cutting, mixing, roasting) are shown in a way that feels doable.

3. Relatable Personality
   She seems down-to-earth. She doesn’t present herself as an ultra-professional chef, but more like someone who loves food, experiments, enjoys good flavors, and wants to share that. That relatability helps build trust and loyalty.

4. Volume & Consistency
   Posting frequently, keeping content fresh. Variety in recipes helps keep people interested.

5. Interactive Engagement
   She engages her audience: replies to comments, often shows how to cook things viewers requested, or localizes content (flavors, ingredients people in her region can access). That builds community.

Achievements & Milestones

• Joy Award: She won the Joy Award for Favorite Female Influencer in 2023. Wikipedia

• Global Reach: Her videos are watched by viewers in many countries. Her following continues to grow beyond Lebanon and the Middle East.

• Media Features: She has been covered in many outlets as a standout food influencer. Her style, voice, and impact have been recognized by mainstream media.

Challenges & Criticisms

No influencer’s journey is only smooth, and Abir has faced and may face certain challenges:

• Recipe Authenticity vs Accessibility: Some viewers may critique that certain ingredients or techniques she uses are not easily accessible everywhere, which can limit replicability.

• Health / Nutritional Concerns: As with many cooking influencers, there’s often a tension between “eyecatching,” indulgent dishes and health-aware content. There’s always a conversation about balance, especially with growing concerns about diet-related issues globally.

• Production Quality & Pressure: Keeping up with frequent high-quality video content is demanding. There can be pressure to constantly outdo oneself.

• Cultural Expectations & Identity: Coming from Lebanon, she operates in a space with many culinary traditions, strong expectations, and sometimes scrutiny over how “authentic” recipes are, or whether fusion dilutes tradition. Also, social media criticism can be harsh.

What to Look Out for Going Forward

As of late 2025, here are some potential next moves / developments for Abir El Saghir, and things to watch:

• Monetization & Brand Partnerships: She is well-positioned to work with food brands, kitchenware, ingredients companies, or even launch her own line (of spices, sauces, utensils).

• Recipe Book / Crowdsourced Recipes: Many successful influencers in food reach a stage where a cookbook or digital recipe pack becomes viable.

• Cooking Shows / Appearances: TV, online cooking shows, guest chef appearances in restaurants could be opportunities.

• Expanding Niche: Perhaps diving more into healthier eating, sustainable cooking, or specialized cuisines. That could broaden her audience further.

• Community Building: More interactive content (live cooking, Q&A, community recipe challenges) could deepen her followership and loyalty.

Why She Matters

• Influences Food Trends: Influencers like Abir shape what people cook at home. She helps introduce new ingredients or styles to audiences who may not have encountered them before.

• Representation: Abir is part of a growing wave of Middle Eastern influencers who are global rather than regionally isolated. Her success helps show that creators from Lebanon (and similar countries) can reach international audiences with original content.

• Culinary Diplomacy: Food is one way culture travels. Through her cooking, she helps share Lebanese and regional culture in a positive, flavorful way.

Quick Facts

Final Thoughts

Abir El Saghir is trending for many good reasons. Her content hits a sweet spot between accessibility and attractiveness, culture and innovation. She represents how digital creators today can find global success by being authentic, consistent, and visually creative.

If you follow food trends, social media culture, or influencer marketing, she’s someone to keep watching. Her next moves might tell us a lot about how food content is evolving: whether toward more health, more fusion, or more international crossovers.